Instant messaging (IM) in business has evolved from standard everyday communications to a powerful tool for marketing and retaining customers. It is easy to get carried away using enterprise instant messaging to reach out to as many people in the market as possible, but you need to be responsible.
To ensure you remain responsible and adherent to regulations in your messaging campaign, here are the common mistakes you should know in enterprise messaging and how to fix them:
Over-Messaging
Let’s face it; no one likes to have their inbox bombarded with messages. When you send too many messages, receivers might completely ignore them and miss important announcements, or your company will be reported for violations.
The Solution
Whether it’s for your employees or IM marketing campaign, remember to put a limit to the number of messages you send to your target receivers regularly. Learn to be selective on which messages to send and group relevant updates in one chat to minimize the volume.
Poor Message Branding
One thing you need to remember when sending enterprise messages is that customers are more wary than ever of spam. Messages that are formatted to be delivered with poor branding might be mistaken for phishing scams or useless spam.
The Solution:
Have a ready-made format that you will use consistently in every campaign. Include company logos and tone across all messaging channels.
Not Using an Archiving Tool
Some businesses make the mistake of not recording the messages they receive and send daily. Keeping records of messages is legally required, and not complying puts the company at risk of violations.
The Solution:
Shop around for reliable message archiving providers like TeleMessage. These tools can instantly capture, collect, and store messages in a robust database.
Responsible Enterprise Messaging
Respecting your market’s privacy, maintaining a professional image, and recording messages are your keys to responsible enterprise messaging. On top of these, you also need to pour dedication to the privacy and safety of all communication channels.